The role of AI in PR: Augmenting human judgment, not replacing...
As we mark this year’s World PR Day tomorrow (16 July), it’s a fitting moment to reflect...
Key trends influencing the Future of PR. By Neha Arora
The future of PR in this era lies in evolving, innovating and ensuring that every interaction leaves...
Empowering Change: The Impact of Purpose-Driven Communication. By Bhaskar Majumdar
Purpose-driven communication has increasingly become a cornerstone of marketing strategies worldwide, and India is no exception. As...
Navigating PR in a changing world: Turn and face the strange....
Public relations looks different than it did 10 days ago, let alone 10 years ago. The reason?...
The Future of Public Relations in a Changing World. By Ben...
The B2B PR landscape is undergoing significant changes (and some challenges) as we race through the 2020s....
The Growing Role Of Public Relations As A Management Function. By...
Stephen Waddington explores the drivers enabling public relations practitioners to contribute to management. Several factors are...
The Role of PR and Communications in Driving Sustainable Development. By...
In the grand theatre of global development over the past few decades, sustainability has taken centre stage....
Women’s Insights: The Future of PR in a VUCA Economy. By...
The future of Public Relations (PR) in a VUCA (Volatile, Uncertain, Complex, and Ambiguous) economy necessitates novel...
A Brave New World: Opportunities and Ethical Considerations of AI in...
According to renowned AI expert Kai-Fu Lee, “AI will not replace jobs, but it will change the...
Storytelling: The Backbone That Distinguishes Good PR from Bad PR in...
In today’s fast-paced world, capturing the attention of the audience can be challenging due to a low...