In continuance with Public Relations professionals’ commitment to making the world understand and utilise PR better, PR experts, enthusiasts, and practitioners will converge for the second edition of World PR Day on July 16, 2022.
The first edition which took place on the same day in 2021 featured over 3,500 agencies and practitioners all over the world, across 25 cities in 15 countries, including India, Ukraine, Romania, Nigeria, Ghana, Kenya, South Africa, UK, USA, Israel, and Saudi Arabia with PR experts focusing on global polity to understand the industry better.
CEO and founder, BHM and Convener, World PR Day, Ayeni Adekunle, in his remark ahead of the World PR Day said, “Public relations practice is an intrinsic and relevant part of the 21st century and an essential ingredient in building relationships, preventing crises, achieving business objectives; pushing national interest, and preventing the kind of confusion that could ruin a company or lead nations to war.
“All over the world, people are bombarded daily with volumes of information. There is an urgent need for professionals, furnished with the right skills and bound by a unifying global agenda to cut through the noise. That is the genesis of WPRD.”
WPRD 2022 will further advance conversations around the topical understanding and outlook of the practice of public relations.
Here is a snippet of what PR practitioners can learn from this year’s event.
Public Relations Best Global Practices
A Fireside Chat focusing on this year’s theme – Trust, Truth and Transparency – will feature top PR executives across the world who will drive important conversations about Trust, Truth and Transparency in PR practices and answer questions from the audience.
PR professionals have the opportunity to engage with professionals to share ideas, engage in conversation around the theme and also implement some of the valuable suggestions on best global practices from seasoned professionals.
Confirmed speakers include Alastair McCapra, Chief Executive, Chartered Institute of Public Relations (CIPR); Francis Ingham, Director General of the Public Relations and Communications Association (PRCA); Nitin Mantri, President, International Communications Consultancy Organisation (ICCO); Rachel Roberts President, Chartered Institute of Public Relations (CIPR); Sylvester Chauke, Chief Architect, DNA Brand Architects; Steve Barrett, Editorial Director, PRWeek and Emma Wenani Chief Director, GMA Worldwide.
Jacob Puthenparambil, Founder & CEO, Redhill; Obabiyi Fagade, Marketing Manager Heineken, Africa, Middle East and Eastern Europe; Rachel Roberts, President of the Chartered Institute of Public Relations (CIPR); Yomi Badejo-Okusanya President, African Public Relations Association (APRA) and Group Managing Director, CMC Connect (Perception Managers) will also speak.
Salient PR Practice in Diverse Communities
Professionals will also have the opportunity to meet and network with industry experts outside of their usual space as a way to expand their connections. Also, the diverse attendance and speakers provide a rare opportunity to understand the nature of PR in other climes.
Public Relations’ Limitless Potentials
Conversations from the day will extensively spotlight the profession’s strengths, limitations, and potential, as well as the utilisation of new tools and trends, value propositions, and funding.
PR practitioners and enthusiasts across the globe are encouraged to actively participate in the celebration by hosting formal events, seminars, debates, or workshops and; reading up and learning about PR through CIPR, PRSA, or PRCA publications.
To participate in celebrating the global impact of public relations and communications on July 16, 2022, visit https://www.wprd.app/world-pr-day-2022.