Dear PR Colleagues,
My Greetings to you for the World PR Day (WPRD), which is coming up on July 16 .
This year’s World PR Day is themed “Harnessing The Power of Public Relations” and will help to explore how organisations, individuals and government can make the most out of the public relations discipline. Effective communication has never been more important than it is now, and we believe that by coming together as a community, we can help set new standards for the industry.
World PR Day celebration has onboard the International Communications Consultancy Organisation (ICCO), the Public Relations and Communications Association (PRCA), the African Public Relations Association (APRA), the Public Relations Institute of Southern Africa (PRISA) and the Global Media Alliance (GMA). Last year, WPRD was celebrated by over 10,000 people across 60 countries.
As an important strategic partner , Public Relations Society of India would like the join the voice of the international community in emphasising the need for harnessing the Power of Public Relations. Any democracy that has professional PR growing and blooming, there will be fruits of harmony, peace, development, prosperity and happiness around.
While I send you all greetings for the World PR Day , request you to organise befitting programmes and campaigns to reach out to the governments, PR practitioners , media, students and the public at large. This is the time when each of us have to collectively raise the levels of our professional services and ask for better recognition of the profession.
All the best !
Dr Ajit Pathak
National President
Public Relations Society of India
